Asking For Price – Phone Scripts
Phone Conversation Example
Asking for Price Scripts
| It’s best to avoid giving prices over the phone to customers, whenever possible and our preferred approach is to invite new customers to experience our Introductory Trial Package before divulging the price. This allows customers to appreciate the value of our program and make a buying decision based on that value, rather than just the cost or length of commitment. It’s crucial to tactfully guide the conversation towards setting an appointment by building rapport and emphasizing how we can fulfill their needs so the customers may not even think to ask about prices. However, if they do inquire about prices, we have a set of rebuttals to handle the situation. Below are the steps we take. |
1st Time They Ask (Run Over the Question)
(Customer asks for pricing right away)
“Sure, I would be happy to answer that for you. Is this for yourself or a child?”
(Continue with regular script)
2nd Time They Ask (Introductory Trial Package)
(Customer asks again for pricing before you explain the Intro Trial Package)
“Typically, new students come in for our Introductory Trial Package. The package consists of two private lessons and a free uniform for just $39.95.
This gives you an opportunity to see how our program works to make sure we are a good fit. There is no obligation to continue after the second lesson.”
Always end with a question to gain control of the conversation. Example Below
“Is there a certain reason (you/your child) is interested in martial arts?”
(Continue with regular script)
3rd Time They Ask (Price Per Class)
(Customer asks for pricing after you have explained the Intro Trail Package: Many times they will ask, ‘What is the price after the Intro Package?”)
“Classes typically run around $XX per week. Price isn’t typically an issue, just figuring out if (your child/you) has a genuine interest in martial arts is the first step.”
Always end with a question to gain control of the conversation. Examples Below
“How does your child do in school?” “Have you ever trained in martial arts before?” “Are you from the area?”
4th Time They Ask (Approximate Price)
(Customer asks for pricing after you have exhausted all other price scripts)
“Sure, prices vary depending on the program you enroll in but your investment will be in the range of $XXX per month.”
Always end with a question to gain control of the conversation. Examples Below
“How does your child do in school?” “Have you ever trained in martial arts before?” “Are you from the area?”